International Professional Association
The Client
A not for profit association operating in over 160 countries providing education, certification, research material and member-based conferences and workshops.
The Challenge
A regional CEO was required to raise the profile and improve the delivery of member services in Australia, NZ and SE Asia.
The Solution
A national search across the profession was conducted with a focus on candidates certified at the highest level, leadership, business development and thought leadership.
The Impact
The region is now recording over 15% annual growth of membership along with significant attendance growth at member events. A corporate engagement program specific to SE Asia is being rolled out.
Richard Sterling
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